It's Throwback Thursday! Toyota's upcoming Super Bowl commercial already has over 6 million views, so we thought we would go back to 2008...

‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial

Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut on Feb. 3.  The star of CBS hit show “The Big Bang Theory” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year.  Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.

“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”

“Wish Granted” features the all-new RAV4 that comes with a modern genie played by Cuoco who grants wishes to the Henderson family, the owners of the vehicle.  With a loveable, sidekick dog, Chester, Cuoco goes about granting the wishes of each family member in her own interpretation. The journey takes the family on a series of unexpected adventures including a trip to space and fulfilling the daughter’s request for princessdom.

“As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley,” said Cuoco.  “It was so much fun and I’m excited that everyone gets to see it now and again on Sunday.”

The 60-second RAV4 commercial is designed to resonate with people who lead active, busy lifestyles but still make time to embrace everyday adventures.  It speaks to drivers who want a stylish, capable and versatile vehicle that keeps up with the pace of their lives and still allows them to find the enjoyment and excitement along the way.

The commercial also features an image submitted by Ryan Koch of Fitchburg, Wis., as part of the Get In the Big Game opportunity that took place earlier this month.  Fans were invited to upload photos of themselves using the hashtag #wishgranted to Instagram and Twitter, and Koch’s photo was selected to appear in the ad.

"Ryan's photo captures the spirit and lifestyle of Toyota’s new brand direction – ‘Let’s Go Places’ – and the all new RAV4,” said Hollis. “Toyota’s ‘Let’s Go Places’ is all about inviting our customers on a fun journey with us, and the Get in the Big Game campaign was an opportunity to do just that.”

“Wish Granted,” created by Saatchi & Saatchi LA, will run during the first quarter of Sunday’s game, followed by the Toyota Super Bowl Today Post-Game Show, which will also include the airing of two additional new commercials highlighting the Tundra Endeavour tow and the recently-launched company direction, “Let’s Go Places.” 

Courtesy of Toyota Newsroom

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Kaley Cuoco is at it again! Watch as she grants more wishes in the RAV4 Big Game Commercial.

Is that a genie or Kaley Cuoco? Look for her to grant more wishes during Toyota's Super Bowl commercial!

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Toyota Prius Grabs No. 1 Spot in California Vehicle Sales

Toyota Motor Corp. (7203)’s Prius hybrid has become the best-selling vehicle line in California, the largest U.S. auto market, for the first time as higher fuel prices and new versions of the car drove up demand.

Toyota, the world’s largest seller of gasoline-electric autos, sold 60,688 Prius models to Golden State drivers in 2012, 78 percent more than a year earlier, based on registration data from Experian Automotive. Prius ranked fourth in 2011 according to the California New Car Dealers Association’s Auto Outlook report.

California, which buys more than 10 percent of all new vehicles sold in the U.S., has been the top overseas market for Prius since sales of the fuel-efficient car began in 2000. The Prius hatchback and Aqua, sold in the U.S. as the Prius c subcompact, also ranked as Japan’s No. 1 and 2 best-selling vehicles last year.

“With escalating gas prices in California, the launch of Prius family could not have come at a better time for our customers,” Bob Carter, Toyota’s senior U.S. vice president, said in an e-mailed statement. Prius’s popularity “is a big reason why we remain bullish on hybrids going forward.”
Refinery Disruptions

Disruptions at California refineries last year pushed gasoline in the state to a record $4.67 a gallon on Oct. 9, according to AAA. Prices have since eased, averaging $3.64 a gallon on Jan. 15, compared with a national average of $3.29, based on data from the largest U.S. motorists’ group.

Combined sales of Prius hatchbacks, v wagons, c small cars and the Prius plug-in hybrid totaled 236,659 in 2012, up 73 percent from earlier. Toyota has said the Prius line may surpass Camry, the best-selling U.S. car for the past 11 years, by the end of decade.

Toyota for now will continue to rely on Japan to supply Prius models, Jim Lentz, who leads the Toyota City, Japan-based company’s U.S. sales unit, said today at Deutsche Bank’s Access Global Auto Industry Conference in Detroit.

Adding Prius production in the U.S. “is not on the horizon today,” Lentz said. The company has sufficient production capacity in Japan to meet U.S. demand for now, and Prius requires “trickier” parts supply preparation, he said.


Courtesy of Bloomberg

Scion FR-S Wins Cars.com ‘Best of 2013’ Award

Collecting its first award of the new year, the Scion FR-S captured the “Best of 2013” award from Cars.com, an online review and consumer information website. The win was announced at a Cars.com event surrounding the North American International Auto Show in Detroit and shared with the Subaru BRZ.

To earn the Best of 2013 overall award, the FR-S competed against all new and redesigned vehicles. Judges applauded the FR-S driving experience and affordability across all categories. First winning the best sports car award, the FR-S also bested competitors in the best SUV, midsize sedan, luxury sedan, pickup and hybrid categories to earn the overall prize.

“Winning the Best of 2013 award is an honor and evidence of the sustained energy around the FR-S,” said Scion Vice President Doug Murtha. “As many drivers have discovered, the FR-S is truly bringing the sport back to the car.”



Courtesy of Toyota Newsroom

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Toyota rolls out Furia concept for Corolla at Detroit Auto Show

Of all the automakers trying to generate buzz on the Detroit auto show's first day, Toyota Motor Co. made the most noise.

The company rolled out a concept design for the Corolla, one of its most important models, and announced preliminary sales figures showing that it has regained the title of world's largest automaker from General Motors Co.

Called the Furia, the new-concept Corolla, with its severely raked windshield and bulging fenders, marks a radical departure from the past and signals a wider effort by Toyota to shed its conservative image and make cars that ignite consumer passion.

"Iconic dynamism" is how the automaker describes the design language of the Furia concept. How much of that dynamism makes its way into the production model remains to be seen. Toyota offered no details on plans for horsepower, torque and handling capabilities. Nor did the company say when the next Corolla will hit the street.

Whenever it arrives, the car will have a huge effect on Toyota's future bottom line and its reputation in a hot and growing segment, analysts said.

"This car is very important to Toyota," said Jessica Caldwell, an analyst with auto information company Edmunds.com. "With the explosion of subcompact cars in the past few years, coupled with the demise of large cars, compact cars suddenly find themselves as the 'middle size' for American consumers."

The more aggressive design philosophy applies across the company, said Mark Templin, the global product and marketing manager for the automaker's Lexus division. Toyota isn't so much chasing volume as it is trying to design compelling cars, he said. His marching orders from Chief Executive Akio Toyoda are to "build cars that are fun to drive."

"Akio expects us to change the way the company behaves," Templin said. "He wants us to show the rest of the company how we can move fast, how we can make quicker decisions, take risks. He expects us to have fantastic design and great driving dynamics."

Toyota executives say both the RAV4 and the Corolla concept unveiled Monday embody the automaker's desire to push the envelope. Though some concepts bear no resemblance to production cars, Toyota says the Corolla Furia "hints at the styling cues consumers can expect to see in the next Corolla."

Bill Fay, Toyota's group vice president and general manager, acknowledged in a statement that the Furia design study "will surprise a lot of people."


Courtesy of LA Times

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